Market Research
When you need reliable data on which to make decisions regarding marketing and revenue optimization, Revenue Optimization Innovators can assist with performing detailed market research and thoughtful data analysis. Our research services include topics such as competitive set analyses, comprehensive mystery shopping of your property, and identifying demographic and psychographic trends and opportunities in the external marketplace. We bring a high level understanding of the hospitality and tourism industries to this exercise that general market research companies may not be able to provide. We consult trusted colleagues and consult reliable industry reports. We take this a step further by conducting primary research at every opportunity to present the latest and most revenant research.
If you are planning to offer a new product or service, we can test your proposed plans with your existing and potential target markets. We are qualified to conduct on-property observation, focus groups, telephone interviews, mail surveys and e-marketing surveys.
Market Assessment Strategy
For those clients requiring a market demand assessment for a potential project, we provide the following program:
- Define research objective
- Establish baseline for research
- Conduct primary and secondary research in comp set and potential new markets
- Survey external/environmental factors
- Perform internal assessments
- Analyze data
- Work with financial analysts on costing/revenue forecasting
- Provide recommendations and reports
For more information on our market research services, please contact us.